Multichannel Marketing

 Zyphera AI delivers intelligent, AI-powered email campaigns designed to reach prospects at exactly the right time. We personalise email sequences based on real-time buyer intent, automate multi-step outreach, and optimise messaging using A/B testing to drive better engagement. Tools like Lemwarm ensure strong deliverability from day one, and every campaign is structured to nurture leads from awareness to conversion.

 Zyphera leverages intent data from buyer behaviour signals—like search activity, tech stack usage, and online content interaction—to identify who is actively researching solutions in your space. Our AI scoring system ranks leads based on conversion potential, so your sales team can focus only on those with genuine interest and intent to buy.

 We design and optimise landing pages and lead capture funnels built to convert high-intent visitors into actionable leads. Whether you’re offering a whitepaper, booking a meeting, or running a product campaign, our pages are driven by clear CTAs and behavioural triggers. Each asset is tracked and integrated into your outreach, so you can retarget or follow up with relevance.

 For clients running ad campaigns, Zyphera can support targeted paid media efforts that are aligned with your CRM and intent-based filters. We implement pixel tracking and dynamic remarketing across platforms like Google, Meta, and LinkedIn—ensuring your ads are seen by those who’ve already engaged with your brand. These campaigns are tested alongside email and LinkedIn outreach to maintain consistent messaging and improve ROI.

 While Zyphera’s strength is in outbound and multi-channel outreach, we can also help clients strengthen their inbound marketing. This includes supporting the creation of SEO-optimised landing pages, whitepapers, and lead magnets designed to attract and convert visitors organically. These assets can then be integrated into Zyphera’s outreach funnels, combining inbound interest with outbound momentum. This helps position our clients as thought leaders while capturing leads from multiple entry points.

 Zyphera doesn’t just stop at generating leads—we help ensure our clients are ready to close them. By developing sales enablement content such as email templates, follow-up scripts, lead response guides, and objection handling frameworks, we help their sales teams convert with consistency. This bridges the gap between marketing and sales, ensuring messaging remains consistent and focused from first contact to close.